SEO For Bed And Breakfasts

If you have a house rental website, you need to consider your SEO strategy.  To get locations from the site, you will need to know how to rank on the search engines and not only rely on paid traffic.  There are some simple tips that you could implement to your SEO strategy to help improve your SEO results.

Regular SEO Not Local SEO

Some house rental websites make the mistake of using local SEO strategy.  This strategy will not be ideal for your site as it is more helpful to physical businesses in particular locations.  You will need to have a strategy that targets regular SEO, for more info visit

Know Your Keywords

The backbone of your SEO strategy will be the keywords.  You will want to avoid some of the generic terms for your website like ‘house rental’ because they are vague and have high competition.  While you can include these keywords in your site content, they should not be the primary ones that you target.  The keywords you target should be long-tail keywords with your location in them.

Long-tail keywords will have 3 or more words in them, and one of these words should be your position.  This means that instead of targeting ‘house rental’ you should target ‘house rentals in Long Beach’ instead.  These keywords will usually have lower competition and fewer monthly searches than the generic ones, but the visitors you get will be more targeted.

When looking at keywords, you have to consider what your potential visitors are going to be putting into the search engines.  Take the time to think about what you would search if you were looking for the properties on your website.  You can also consider relevant keywords such as ones that relate to the area your property is located in.  This will not always get you visitors that are interested in renting, but it does plant a seed in the visitor’s mind.

Have A Good Meta Description

When you search for something on Google, there is a small paragraph that appears under the URL and page title.  This little article is the meta description for the site, and you need to make it a good one.  This short description gives you the opportunity to hook the reader and attract them to your page.

Your click through rate will be significantly impacted by the meta description you have.  The description should be 150 to 160 characters and should tell the reader about the information they will find n your site.  Try not to describe the property you have in the description, but rather try and get people to click through to your website.

Partner With Other Websites

One of the factors that search engines look at when ranking sites are their offsite links.  These links are the hyperlinks on other websites that direct people to your website.  The higher the quality and quantity of these links the better it is for your website.  This is why you should look at partnering up with other websites.

Offering websites a link exchange is a great way to increase your connections and ensure that the links come from a good website.  Ideally, you should be looking at websites for local attractions or services which complement your website.  If you have a house to rent in Brooklyn, then you should partner with a business that operates in Brooklyn.  This will help you build links and will increase your local rankings by telling the search engines that you are connected to the community.

Have A Blog

Having a blog attached to your website is important if the actual website does not get new content very often.  New content tells the search engines that your website is still active and that they should still send spiders to it.  The blog will also help you rank for additional keywords which can drive more traffic to your house rental website.

The information on your blog needs to be relevant and offer value to the reader.  Taking about attractions in the area or events that are taking place will help you rank and get visitors who are interested in coming to the area.  The content you have needs to be of a high quality, and you should only focus on one keyword per post. For complete description on how to use these strategies, click to